Shakarganj Food Products Limited Marketing Essay

Shakarganj sustenance Products Limited grocerying EssaySFPL is a public limited conjunction set up by the Crescent Group with the objective to veer its business activities. The group has been conducting business in the part for over vitamin C years and has a varied industry portfolio in sugar, textile, steel and farming. Its headroom office is located at Lahore, Pakistan while the production for removes are in central Punjab the main fruit growing and draw supplying region of the country. The go with is profession in ally run by experienced management. The CEO of the company is also the fortune Chairman of the Pakistan Dairy Association. SFPLs human resource has a vast experience in the dairy and feed industries. Continuous phylogeny and skill enhancement are an integral part of the employee development programmed at Shakarganj. Shakarganj is working hand in hand with the Dairy Industry of Pakistan to rectify draw productivity and animal health.CompetitorsThere are ma ny competitors who run milk like Nestle, gourmet milk, loose milk, Haleeb, Dairy milk.Mission and deal statementShakarganj Food Products Limited strives to be among the leading companies in the food industry and is committed to manufacturing and selling consistent, high quality world clear up products.SWOT AnalysisStrengthsThe strengths of Shakarganj rise up Milk according to their marting plan arePremium PositioningThey take a shit federal agency their product genuinely(prenominal) closely. They are positioning their product with clear message so thats why they are attracting to a greater extent customers towards them by telling them their consume destinys and fates. open EverywhereThey have very much pixilated distribution carry through which they dismiss experience available their product at eachwhere. genial the product is casual to use. The packs of advantageously Milk have a mop up for the handiness to the customers.PR with farmersThis company has opera ting with other variants as well so they have very fast(a) contact with their farmers and they are very happy with their deals they actually engage for giving them good advices for fertilize their earth thats why gaining a good reputation over the year. So we can say that we have an advantage over others. They have coarse line relationships with farmers thats why farmers of all time wants to give milk to them.Strong consumer product questionGood milk always has done research specially originally launching the product and after launching as well they have very strong consumer and product research. This act can give them exact figures of the behavior of their customers and help them to develop their portfolio for future concerns. They also have globose research partners such as JWT Asiatic and Mars marketing and whatever(a) of other marketing and advertising agencies. applied scienceTheir biggest strength is their go unders they have nigh latest technology to process the mi lk and give best to their customers.WeaknessesThe weaknesses of Shakarganj Good Milk according to their market plan areLow part MilkAs the company doesnt have their doledge dairy farms so they are collecting milk from different sources so some sentences they see the problem of low quality milk.Milk collection CostIn the above section as it is mentioned that they are processing the milk by collecting it from other sources so obviously this result make up them a lot so this could be their weakness that they have to bear the damage of collection as well. On the other hand if they have their own dairy form near to processing centers then they can lie with their this kind of cost.PackagingAs we know that they are selling tetra pack milk so they must have their own tetra pack plant but in the mean while they are dependent on tetra pack company because that is the only option avaible to them if in case they append the price then they have to make up their price for ultimate cons umer which is their weakness that they always depend on tetra pack for their packaging.OpportunitiesLarge Potential MarketAccording to the market research, 80% of the total market is using move over Milk which is more beneficial according to them. Shakarganj Good Milk has a large potential market which is the opportunity to grow their business.Support by GovernmentPreviously Government has decided to support farmers because of the growth in this industry so this could be opportunity for this company that they can get benefit from the government schemes. They must be providing cheap products to the industry to concord the growth.Awareness among consumersHave separate opportunity to give best to consumer this time because people are becoming dissatisfied as they getting informed of the side effects for loose milk its hygiene and health issues.ThreatsThe holy terrors for Shakarganj Good Milk are as followsCompetitionThere is always having threat from competitors same like good m ilk having the treat from their competitors because they are stronger in terms of finance and everything. Competition always creates a threat because everyone wants to be a market leader and to get maximum shares. Others brands are serving in the market from so long so they have more market share as compare to good milk. Good milk is facing strong competition which is the biggest threat to them.Price DifferentialsAs we know that other companies are very strong so they have strong influence in the market like they can provide goods in cheap judge then good milk because big corporations having more leverage in terms of profit.Consumer preferencesAs this is a not so big company so obviously they cannot invest huge more capital but on the other hand consumers preferences changing over the time. Sometimes consumers buying power get lower and sometime they need some different taste so company has to cope with every situation.PEST AnalysisPolitical FactorPolitical environment always influ encing the organizations same is the case with good milk political condition in Pakistan is not constant. They keep on changing every day so its directly influencing the matters of company. Due to unstable government there is no police force and order regarding consumer rights and the tax structure is not defined in well manner so ultimately consumer is effecting from this conditions.Economic FactorAs we all know that sparing crises going on, in the world so economic conditions in Pakistan are not fruitful as well. Banks increase their stakes range so company is getting loans with high interest rates so ultimately they will be serving with high rates in market. Un-employment is also increasing day by day and the purchasing power of consumer going down so company have to sell their products with affordable price where as on the other hand cost is increasing because of high rate of inflation.Social FactorsPopulation of Pakistan is increasing so company has more opportunity to sell their products because milk is the basic compulsion of life. In Pakistan most people prefer to buy fresh milk rather than pasteurize milk. There is no specific choice for consumers that they want to buy foreign product or not but distillery high income level community wants to buy foreign or some renowned brand and low ones go for the cheaper and affordable products.Technological FactorsTechnology factors always impact on the success of the organization. Technology enables the product mental home and makes services at good standard. This factor decreases the chances of unhygienic milk and provides better quality of milk. Good milk can store milk for long term with the help of modern nutrition machines and fresh milk will be available for consumer. Through technology organization can easy communicate directly and indirectly with consumers and within the organization. Organization can increase the dairy milk process and dry milk process technology. windupIn the net shell we can sa y that company is having strong position but as compare to other companies their financial position is lower than others so they should increase their financial position by doing more investments to increase earnings. Company having more opportunities for the market because market is expending so they have more market space. Company should overcome their weakness and make them strength in future so that they can cope with market every time.Refrenceshttp//www.shakarganj.com.pk/foods/foods_bro.pdfhttp//marketingteacher.com/lesson-store/lesson-swot.htmlhttp//marketingteacher.com/lesson-store/lesson-pest.html